About Fluffco, LLC

Irving J Levin

Irving Levin is a serial entrepreneur and Chairman of Genesis Financial Solutions, a consumer lending business located in Portland Oregon. He divides his time between Genesis, investing in and mentoring small independent companies, and a variety of non-profit activities.

Before founding Genesis, he started and led Renaissance Holdings, a credit card business which grew to 1400 employees before he sold it to Household International (now HSBC) in 2000. Before that he started the first credit card bank in the U.S. for ITT Financial.

Through his investment vehicle Fluffco LLC, he is an active angel investor with direct investments in a large number of entrepreneurial companies. He serves as an informal mentor to many CEOs, and serves on the Boards of Directors of several private companies.

Mr. Levin is active in the non-profit world. He has served on the Providence St. Vincent Hospital’s and Portland State University’s Foundation Boards, SMART, The Children’s Institute and a number of Portland area institutions. He is currently the Chairman of Digital Divide Data, a social enterprise in the IT industry which recruits, trains and hires hundreds of impoverished young people in Cambodia, Laos and Kenya. He and his wife, Stephanie Fowler, are co-Trustees of The Renaissance Foundation which focuses on enhancing educational opportunities for first generation and financially needy students.

Mr. Levin is an occasional speaker on entrepreneurial and philanthropic subjects. He has four children and was once a professional classical musician.

Cheryl Krane

Ms. Krane currently is a portfolio advisor to Irving J Levin and his investment vehicle, Fluffco LLC. She has structured and managed equity and debt investments in private companies for Fluffco since 2002. Prior to working with Irving Levin she founded and raised $4.5mm in angel capital for Poppybox Gardens, a start-up gardening retailer. Prior to that she was a consultant to the venture industry and worked as a venture capitalist for ten years at BancBoston Venturues. She also worked in marketing for two high technology companies. She has held numerous board seats and currently sits on the board of Apex Construction Systems and Clinicient. She received a B.S. / B.A. from Boston University and a M.S. from the MIT Sloan School of Management.

Diana Hoff

Ms. Hoff serves as Vice President of Fluffco, LLC and runs the company operations. Prior to Fluffco, LLC, she held several management positions at Renaissance Bankcard Services and Sears Credit. Diana also serves on various boards and advisory committees for local non-profit organizations in the Portland, Oregon metro area. She is also Administrator of The Renaissance Foundation and Director of Kudos Web, a web development firm.